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POPIA & Responsible AI WhatsMyBiz

Last updated: 29 July 2026

Our Commitment

WhatsMyBiz is committed to the responsible handling of personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa.

POPIA Principles

We follow the following POPIA principles:

Accountability

ORION269 (Pty) Ltd takes responsibility for the personal information we collect and process. We have implemented appropriate policies and procedures to ensure compliance.

Transparency

We are open about what information we collect, why we collect it, and how it is used. Our Privacy Policy provides detailed information about our data practices.

Purpose Limitation

Personal information is collected for a specific, explicitly defined purpose related to our services. Information is not used for any other purpose without consent.

Data Minimisation

We collect only the personal information that is necessary for the stated purpose. We do not collect excessive or unnecessary information.

Security Safeguards

We maintain reasonable technical and organisational measures to protect personal information against loss, theft, and unauthorised access.

Responsible Processing

We ensure that personal information is processed lawfully and in a manner that does not infringe on the privacy of data subjects.

Customer Responsibility

Businesses using WhatsMyBiz remain responsible for ensuring their own customer communication practices comply with applicable laws, including POPIA. We assist businesses in building responsible AI communication tools and provide guidance on best practices.

Data Subject Rights

Individuals whose personal information we process have the right to:

Information Regulator

If you believe your rights under POPIA have been violated, you may lodge a complaint with the Information Regulator of South Africa:

Information Regulator (South Africa)
JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
Email: inforeg@justice.gov.za
Website: www.justice.gov.za/inforeg/

Contact

For POPIA-related enquiries, contact us at graham@oriondevcore.com.